Final evaluation.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My magazine cover follows most of the conventional features seen on a magazine. I have compared it to an NME cover which follows a similar genre and style to my magazine. The masthead on my magazine is place on the top left corner; this is so that when stacked on shelves in the shops people will see it and recognize it. I decided to keep the name of magazine short and simple; as it is bold I think it will catch the audience’s eye more.  I used a bright red colour for the masthead as it would stand out around the other magazines in the shops drawing the readers to it.  The barcode, price, issue number and date are all conventional features on a magazine cover as they tell the readers what they are buying, and keep them up to date with the magazine they are reading or thinking of subscribing to.  I used a large text so that “triplicity” would stand out and the audience would know who the main feature is in the magazine. The teasing contents is used to tell the audience what is in the magazine, the smaller features and teasing contents are places at the bottom and the sides of the cover and are both quite small, this doesn’t take the audience’s attention away from the main feature of the magazine.

How does your media product represent particular social groups?

My media product is an indie music magazine called “NV”. My magazine is aimed at an audience aged between 16 and 27 which are interested in indie music. The magazine is aimed at both a male and female audience. The price of the magazine is £2.30 which makes it available to most people in a d to c1 range socio economic group. The magazine is filled with stories and information on artists and upcoming events for the readers to hear about, with interviews with their favourite artists to information on the festivals in the upcoming year. The photograph on the cover of this magazine is of three girls, the girls are all wearing similar colours on their clothes and all have fur on their hoods making them look quite wild and “care free” as they do not look like a stereotypical girl group with their hair and makeup done with fancy clothing on. I believed that this may draw the audience’s attention more as it doesn’t become a fashion magazine meaning that the readers can concentrate on researching about their favourite music and read about new events. The inspiration for my magazine cover was NME as it is a magazine of a similar genre and is aimed at a similar audience to mine and there are not many like it, this is why I didn’t choose to create a pop/chart magazine as there have been a lot of these in the past.

What kind of music institution might distribute your media product and why?

My magazine has been inspired hugely by NME magazine, I think that IPC media would publish this magazine as they also publish NME, the magazines are quite similar but I don’t think that they would attract the same audiences, which means that the magazines would not be competing against each other, fighting for the same readers. I think that NME is aimed at more of a mature reader as it has a very structured layout to it.

 Who would be the audience for your media product?

The target audience for my magazine would be females for 16-27. I think that the majority of the audience for this magazine would be female. During my research I found that 73% of the audience of NME magazine is males, I think that my magazine would be the opposite of this. Although the magazines are both similar genres I believe my magazine is aimed more towards a female audience and that most of the readers of this magazine would be students as they are young and music is very popular with a young demographic which means that a lot of young people like to keep up to date with what is happening in the “music world”, from new albums to what festivals they can visit in the summer. I think that my magazine has a similar pychographical profile to NME magazine, their readers spend on average £532 on clothes per year and another £152 a year on shoes, I think this shows that the readers are of an age that they feel they have to follow the latest trends and fashions. The readers of NME spend £1229 on audio equipment a year which shows they are obviously more interested in music than clothing, listening to the newest music and bands on the newest and best sound systems, information like this is helpful when publishing a magazine as it allows us to guide the contents of the magazine. 

How did you attract/address your audience?

I don’t think that the price of my magazine was too high; I did not put a high price on the magazine, at £2.30 the magazine is affordable to most readers and doesn’t make them feel intimidated by a high price they feel they cannot afford. To attract my audience I used a splash on the cover of the magazine offering the chance to win prizes, with promotional gifts on the cover the audience are willing to pay money towards they magazine as they believe that they could be saving a lot of money with the chance to win the prizes on the cover. I believe that the magazine doesn’t look too intimidating and looks available to all audience, not just people that are interested in indie music but people that are interested in other music that just feel like they would like to expand on their music knowledge, I believe that this makes all readers feel like they are part of “the scene”. By using an image with all of the artists looking into the camera at the audience, this creates an interaction with the audience making them focus mainly to this feature. To find out whether I had done the right things to attract the right audiences I created a survey to receive audience feedback, I stored the results into pie charts.

These results show that it is obvious to most of the audience of the magazine what genre it is. 

These results show that around 70% of the people that answered the questionnaire are willing to pay around £2.00 to £2.50 for the magazine and around 30% would pay £1.00 to £2.00, I think that these answers are fair as most of the audience the magazine is aimed at are students which may not have disposable income after paying for their education costs.

80% of the people that answered the questionnaire agreed that the magazine is aimed at people aged around 16 to 27, 10% said that the audience for the magazine would be 12 to 15, I find this surprising because most magazines aimed at that age are not of an Indie music genre but are pop and chart music magazines and tips on make up and fashion such as 'sugar' or 'shout' magazine.

80% of the people that did the questionnaire said that they would subscribe to the magazine, I think that this is a good outcome and did not expect everybody that did the questionnaire to say they would subscribe as I didn't know about their music tastes and what kind of magazine they would subscribe to. 

What have you learnt about technologies for the process of constructing this product?

When creating the magazine I used Photoshop to edit my photographs and create my magazines. The first step was to create an A4 sized page and use to solid colour tool for the background of the page. To place the image onto the page I had to cut around the models in the photograph so that there wasn’t a plain white block behind them, I used the quick selection tool and the magnetic lasso tool to select the shape around the models, I then deleted the white background and used a blur tool around the edges of the models so that the edges of the image wasn’t so sharp making it less obvious that the image had been cut from a background I used the burn tool on the tips of the hoods as they were fury. I didn’t want to make the image of the models look too edited like models do on most magazine covers, so I simply just used the spot fix tool to create a natural clear skin on the models. I transformed the large text used for the main feature on the magazine; I used the skew tool and a drop shadow to create a 3d effect making the main feature of the magazine stand out to the readers more. I used the ruler tool on the left side of the cover to make sure that all of the text used was in line on that side of the page which created a neater, tidier look. For each shape, text or image used on the cover I had to create another layer, each layer added is placed on top of the previous one, I had to make sure that all of the layers were in the order that I wanted them to be so that things were only overlapping each other when I made them that way. An example of this is when I had to create the splash, I used the ellipse tool to create the white circle, and on top of this I used the horizontal type tool, which I transformed and skewed.

Progression

I think it looks quite obvious that I have put more effort and done more research into creating my music magazine. Since creating my college magazine I have learnt how to use more tools on Photoshop which made me a lot more confident when it came to creating my music magazine, I learnt more about how real magazines are created for different audiences. When making my college magazine I didn’t know much about creating a piece aimed at a specific audience. I learnt more about house styles and what colours worked with each other, when looking at my college magazine the text is hard to read as the colours underneath are too similar. I knew that when I was making my music magazine that the text had to be bold. I placed the text on red rectangles, the text I used what black and white which I thought would stand out to the audience.  

When making the college magazine I only created a quick mock-up of what a contents page layout may look like. When creating the music magazine I wanted to make sure that I put a lot more effort into it and make sure that it looked a lot better that the college magazine did. To make the music magazine look better and more like a real music magazine I had to make sure that I could take more photographs rather than just use boxes to show where the images and text would be placed. I had to put proper page numbers and to follow the conventions of a music magazine I didn’t use the word “page” with a list of what was in the magazine. I kept to the same house styles as the cover with the colours, black, white and red. This makes the magazine flow more so that when not put together it is still obvious which magazine the pages belong to.  

Final cover, contents and double page spread

Double page spread analysis

The double page spread in this magazine has a large headline that catches the readers eye as soon as they turn the page, on this double page spread the headline is a pull quote from the article below. The headline has black boxes around each letter and all of the letters vary in size which looks like newspaper cut outs. Normally on a double page spread the text does not cross over the fold but on this one it does, the editors have done this carefully by using large text and using the edges of the letters near the fold so that nothing is hidden.

The large image of the artist dominates the double page spread as it takes up half of the page and has a lot of colour unlike the rest of the page which only uses black and white with a few red words matching the artists clothing which keeps things linked together on the page. 

The text in the article is very small and layed out in columns, this stops the text taking over the page too much and putting the reader off reading the text as if it was a large block of text it would look boring.

Most of the page is taken up by the photograph and headline leaving only a small place for the article, when people buy magazines to read they don't want to spend hours reading each article so by keeping the articles short the readers will feel enticed to read as they will not be spending too much of their time reading. 

A drop cap is used at the beginning of the article, drop caps are used to draw the readers attention towards the article.

This double page spread is from 'Q' magazine. Rather than using a conventionally large headline 'Q' have put "lady GAGA" on the top right corner of the page. The large photograph on the double page spread usually dominates the page, although the image takes over half of the page it is dominated by the large bright read drop cap on the other side of the page. There is a lot of text in this article which is quite unusual for a double page spread.

Contents page analysis

NME goes against the usual conventions of just using the word "contents page" and instead use "inside this week" at the top of the page. The large central image on the contents page is not the same story on the cover of the magazine. The main colour schemes of the contents page is a simple white and black. There is a promototion to subscrite to the magazine as gifts for christmas. The headlines on the contents page have a short summary underneath to show the readers what is in the magazine the summaries under the image are actually pull quotes from the articles in the magazine which is like a teaser to the audience making them want to read the article more.

The contents page of Vibe magazine is simple yet looks appealing to the audience. The large "V" in the background shows that this is a popular magazine as the audience will know what the "V" stands for. Usually in a contents page a lot of photographs are used, in this magazine only one is used and completely dominates the page and tells the audience that this magazine is probably a main feature in the magazine. The "Contents" is layed out unusually on vibe, but this is continuous through most of their contents pages, this is different to most magazine. The colour scheme on the contents follows the artists clothing which shows a continuity throughout the contents page. Vibe magazine have a 'fashion' section in their magazine, this gives the magazine a wider audience as it will become more appealing to younger audiences that are interested in fashion. music and fashion are both seen as big interests in most peoples lifes and they would probably prefer to buy a magazine with both fashion and music in one rather than buy the two.

Double page spread and contents, first draft

This is a first draft of my double page spread, I used text from www.lipsum.com , when I create the final contents page I am going to use an interview with the girlband but the text will be in the same layout. The image used for my double page spread here is not the image I will be using for the final one but I struggled to get an image as one of the girls on the cover was not available to take photographs of for my contents page.

In my final draft there will be more photos of artists and more page information. I think that I would also change the colour of the background as the text and images do not look very good against this background. I used "This week" at the top of the page instead of 'contents', I used this title as I saw it in the NME magazines and thought that it would work better with my magazine contents page.

Contents page research

I looked at the NME magazine contents page, instead of using the usual "contents" at the top of the page NME use "inside this week". This doesnt follow the typical conventions of a magazine contents title. In a weekly magazine the typical amount of pages is around 70 and in a monthly it is 140. There are alot of images used in the contencts page, NME follow a consistant house style of colours and layouts througout all of the magazines produced. The main focus on the contents page isn't the lead story that is shown on the cover of the magazine which shows more stories in the magazine. In all contents pages there are subscription information on how to subsribe and sometimes free gifts available when you sign up to a subsription, with the subscrition information there are usually some original images of the front cover of the magazine. At the bottom on the contents page there is a "word from the editor" sharing information on what is in the magazine and the editors thoughts on this weeks magazine.

I created a new magazine cover from scratch. I looked at NME magazines for inspiration for my cover as I wanted to create a magazine with the same genre to NME, the target audience for the magazine would be a younger audience, the magazine is aimed more towards a male audience between 17-28, I think that the majority of readers would be male but there would also be female readers of a similar age.

NV- Final draft.

Audience- The readers

The target audience for my magazine would be females from 16-27. I think that the majority of the audience for this magazine would be female. Research shows that 73% of the audience of NME magazine is male, I beleive that the audience for my magazine would be the opposite to this as the magazines have similar genres but my magazine is aimed more at females than males. I think that most of the readers to this magazine would be college students as they tend to spend more money on learning about the new fashions and music.

Prezi- Music magazine front cover

Music magazine on Prezi

Front covers

I changed the colours on the front cover of texts and background to see what would work better than others. I think that with a white background the cover looks too plain and that it would probably need more bold text to make the cover not look so minimal.

I like the green background on the cover but as the models are wearing green there isn't much of a contrast between them. The red, green, yellow and black look good together but I don't like the green background as it is too "in your face".  

I also tried a purple background for the cover but i don't like the colours together as they don't work very well together.

This is my final piece for the magazine cover, I think that the colours work well together and make the cover look quite "christmasy", as it was the december issue of the cover I decided to create the christmas edition of the magazine. The red, green and white are all colours that are usually seen a lot around december/christmas time.

Q magazine - Liiar analysis

Language-
There is a medium close up image of 'Cheryl Cole' looking into the audience eyes and connecting with the audience. The masthead on the magazine is based at the top of the page, usually on a magazine the masthead would be covered by the top of the subjects head, on this magazine the masthead is based above the image dominating the celebrity. The title is based on the top left corner, there is a large red box with a large 'Q' in white based in the centre, this is eye catching and being on the left hand side means that it will be noticed when stacked on the shelfs in shops, under the title are headlines for the stories in the magazine, these are in the left third so that they are also seen when stacked in the shops.


Ideology-

The Q brand has developed a worldwide reputation as a trusted premium quality voice of musical authority amongst fans, musicians and the music industry alike. The reputation is extended through radio, TV, online. In the early years, the magazine was sub-titled "The modern guide to music and more" as it was able to set itself apart from other music magazines with its higher standards of photography and printing.

Institution- The Bauer Media Group (Bauer Verlagsgruppe) is a large German publishing company based in Hamburg, which operates in 15 countries worldwide. Since the company was founded in 1875, it has been privately-owned and under management by the Bauer family. Q started out as a music magazine published monthly in the United Kingdom. Originally it was to be called Cue (named after the act of cueing a record to play), but the name was changed so that it wouldn't be mistaken for a snooker magazine

Audience- Q's audience is composed of passionate, engaged and open minded music fans driven to continually discover new music - and to use this lust for discovery to influence their friends. The audience is split 75% male to 25% female and is affluent (with 68% ABC1).

Representation-
On the cover of the magazine there is a large medium close up image of 'Cheryl Cole',  a well known pop artist, she is known for her pop/ chart music but is seen on this image as a rocker with dark make up and red lips. In her hand she has a ring on that looks like a dagger, she is touching the dagger with her tongue which shows she is ruthless and rebellious. This shows the the magazine is aimed at a youthful audience.

NME liiar analysis

Language-
On the cover of the magazine there is a large medium close up of well known rock singer, this is located in the towards the right of the magazine cutting a bit of his right shoulder off, this leaves space for the text and title in the left third.
The name of the magazine is located in the top left corner in a large bold red text, this is recognisable as each issue has this on it.
The image of Pete Doherty shows his tattoo on his chest, this shows he is youthful and rebelious. By looking at the audience Pete is able to connect with the audience to draw them in.

Ideology-
The magazine promotes new "indie" music produced by mainly white male guitar bands and solo artists with an almost 70% male audience. The magazine aspires to be one step ahead of the mainstream popular chart music by heavily featuring unknown acts or considered to be commercially successful. The magazine considers itself to be all about music and the instigator of all new trends by always looking out for the next "big thing"
NME doesn't hold a very political stance by featuring acts such as Amy Winehouse and Pete Doherty
 on the covers, the artists are both know for their musical talents but also are known for their rebellious nature and relationships with drugs and self-abuse
By giving free gifts such as vinyl singles the magazine indicates how they like to go against mainstream conventions. Although NME likes to stay away from the mainstream conventions the magazine has become more commercially aware by associating itself with hair styling products and promoted as a brand in the form of the NME awards.

Institution-
 NME is published by IPC media, the head of publishing is Paul Cheal. The publishing industry is a british company

Audience-
The target market for NME is males around the age of 17-30. NME is read mostly by men,  73% of the readers are male, and 27% are female.
The average age of readers is 25.
The magazine is read by 411,000 per issue.

Representation-
Pete Doherty on the cover of the magazine represents rebelious youth, he is a rebelious male that is known for not really caring what the medias or publics opinions on him are, he represents this by wearing no clothes, in the image, having scruffy hair and showing off his tattoos. His scruffy hair "style" shows his individual personality and that he chooses to look. I think that he tries to represent all artists and celebrities by showing they are all just normal people, and not to worry about their actions inspiring them to be like him.

paste- front cover conventions

Language- The medium shot image on the cover shows 'Eminem'. The title is placed across the top of the page below the masthead, going from black to red(from evil to danger). The splash on the page is a square shape and the headlines are not in the conventional places on a magazine cover, although the main headline is placed in the left third the rest of the headlines are places around the image in the middle of the page.

Ideology- The ideology of Vibe magazine is to give people a positive attitude towards R'n'B and rap music. The message that Vibe are trying to give about people involved in R'n'B and rap music is that they  are not all about drugs, crime, gangsters and voilence but are serious about music.

Institution-

Vibe Lifestyle Network is the parent company of VIBE Magazine and VIBE.COM and is the premier destination for the hip-hop generation.

Audience- Vibe Lifestyle network represents over 25 sites and reaches over 19 million unique users per month. The new Vibe is the premier destination for urban music, entertainment, culture and lifestyle for the aspirational 18-34 year old.

Representation- The image of Eminem is a medium close up, he is wearing a vest top showing off him tattoos, this shows that he is rebellious and expressive. The chain he is wearing around his neck is a silver cross showing wealth and that he is religious.

Music magazine brief

The front page, contents and a double page spread of a new music magazine. all of the images and text must be original, produced by you- minimum of four images.

Evaluation

Evaluation of college magazine cover

My magazine cover follows the typical conventions of most popular magazine covers. I used similar layouts such as text and image sizes so that my magazine didn’t look odd when put with other magazines but the bright colours on the magazine stand out from other magazines, catching the audience’s eyes. The masthead is a bright pink colour, this connotates happiness and is also a bold colour that grabs the reader’s attention easily. The image on the cover of the magazine is a medium close up of a pupil at the college, she is holding her college folders showing that she is a pupil and is ready to learn, she is wearing casual clothing rather than wearing a uniform showing that the college is more chilled out. This appeals to the target audience as they learn that moving to the sixth form college means they have more of a ‘chilled out’ education in college. The model is stood in front of the college with a white wall behind her; I like the white background as it doesn’t distract the audience from the main features. The main headline on my magazine cover is about parties and events happening in and around the college. This attracts the audience as they learn that college can hold fun events for them to do. Most of the writing on the cover is pink and black, I think that this is effective as both of the colours stand out together against the background image and makes it easier for the audience to see.

My college magazine represents most of the first years starting college as they are all looking to be able to enjoy their new terms at college. My college tells the readers about ‘fresher’s parties’ organized for the new students to be able to socialise with each other and meet new friends at college. The magazine also mentions studying for the January exams showing that college is not just about fun and socialising with friends, even though the college talks about magazines it shows that there are enjoyable ways to learn and spend all the time revising even though it needs to be done.

The main audience for my magazine is first year students at college as it holds information about studying and events for the first years to be able to enjoy their new college, but I also think that other college students would enjoy reading the magazine as they will also learn about events being held in and around the college for them to attend to.

I tried to attract my audience by using bright vibrant colours by catching the eyes of the audience; I used teasers on the cover of the magazine so that people want to read more inside the magazine, the image on the cover was large and the model is looking into the camera connecting with the audience which make the audience feel they are more drawn in and involved with the magazine.

I have learnt more about using technologies and using construction while I was making this college magazine. The reason for this was because I was able to construct the magazine using photoshop

Contents draft and magazine cover

Screenshots

This is a screen shot of the magazine being created in Photoshop. The title and masthead are both in black text against a grey background, the colours on the magazine so far are all quite neutral.

I have used the "Hue and saturation" tool to add more colour into the girls face as the camera didnt capture any colours in the face. The Headlines on the left third are about parties and fun ways of revising to create college a fun and exciting place to be.

Used image

I am using this image for my college magazine as the girl in the photo is more to the right hand side leaving room for the headings on the left, she is looking into the camera making her able to connect with the audience. The fact that the girl is holding folders shows that she is at college ready to do her work.

Other images

In this image the girl is stood on the right hand side of the picture, this is good as it leaves room on the left for headings. If i were to use this image i would cut the "wyke 6th form college" out to be able to put my own title and would also zoom into the image so that the girl is closer.

In this image the girl is also on the right hand side. She is not looking into the camera and is unable to connect with the audience. There is also too much light coming from the background of the image and the harsh lighting may look bad on the cover of the magazine.