Thursday, 15 March 2012

Double page spread analysis


The double page spread in this magazine has a large headline that catches the readers eye as soon as they turn the page, on this double page spread the headline is a pull quote from the article below. The headline has black boxes around each letter and all of the letters vary in size which looks like newspaper cut outs. Normally on a double page spread the text does not cross over the fold but on this one it does, the editors have done this carefully by using large text and using the edges of the letters near the fold so that nothing is hidden.
The large image of the artist dominates the double page spread as it takes up half of the page and has a lot of colour unlike the rest of the page which only uses black and white with a few red words matching the artists clothing which keeps things linked together on the page. 
The text in the article is very small and layed out in columns, this stops the text taking over the page too much and putting the reader off reading the text as if it was a large block of text it would look boring.
Most of the page is taken up by the photograph and headline leaving only a small place for the article, when people buy magazines to read they don't want to spend hours reading each article so by keeping the articles short the readers will feel enticed to read as they will not be spending too much of their time reading. 
A drop cap is used at the beginning of the article, drop caps are used to draw the readers attention towards the article.
This double page spread is from 'Q' magazine. Rather than using a conventionally large headline 'Q' have put "lady GAGA" on the top right corner of the page. The large photograph on the double page spread usually dominates the page, although the image takes over half of the page it is dominated by the large bright read drop cap on the other side of the page. There is a lot of text in this article which is quite unusual for a double page spread.

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