L- Media language- The text, Photographs, graphics.
The text used on the magazine cover is sans serif, this creates a modern look and appeals to younger audiences, the image is of a young recognisable actress with floorless skin and volumed hair.
I- Ideology- A set of believes.
The magazine promotes independance to the younger female audiences who want to read about fashion and beauty yet still create the iconic"independant strong female".
I- Institution- Who creates the magazine.
The magazine is published by Hearst magazines, the magazine has 63 international editions, it is printed in 32 different languages and is distributed in more than 100 countries.
A- Audience- Who is reading the magazine.
This magazine is read mainly by 18-34 year olds, there are 9,459,000 global readers of this magazine per issue. The magazine is read by married and single women, there are approximately 7,325,000 single women and 6,105,000 married women that read this magazine.
R- Representation- What the image and magazine represents.
The magazine represents women as beautiful "fun fearless females", the image on the front cover is edited so that the women looks totally floorless, "the ideal woman", this attracts female readers and they believe they will learn to achieve this impossible look.
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