NME liiar analysis

Language-
On the cover of the magazine there is a large medium close up of well known rock singer, this is located in the towards the right of the magazine cutting a bit of his right shoulder off, this leaves space for the text and title in the left third.
The name of the magazine is located in the top left corner in a large bold red text, this is recognisable as each issue has this on it.
The image of Pete Doherty shows his tattoo on his chest, this shows he is youthful and rebelious. By looking at the audience Pete is able to connect with the audience to draw them in.

Ideology-
The magazine promotes new "indie" music produced by mainly white male guitar bands and solo artists with an almost 70% male audience. The magazine aspires to be one step ahead of the mainstream popular chart music by heavily featuring unknown acts or considered to be commercially successful. The magazine considers itself to be all about music and the instigator of all new trends by always looking out for the next "big thing"
NME doesn't hold a very political stance by featuring acts such as Amy Winehouse and Pete Doherty
 on the covers, the artists are both know for their musical talents but also are known for their rebellious nature and relationships with drugs and self-abuse
By giving free gifts such as vinyl singles the magazine indicates how they like to go against mainstream conventions. Although NME likes to stay away from the mainstream conventions the magazine has become more commercially aware by associating itself with hair styling products and promoted as a brand in the form of the NME awards.

Institution-
 NME is published by IPC media, the head of publishing is Paul Cheal. The publishing industry is a british company

Audience-
The target market for NME is males around the age of 17-30. NME is read mostly by men,  73% of the readers are male, and 27% are female.
The average age of readers is 25.
The magazine is read by 411,000 per issue.

Representation-
Pete Doherty on the cover of the magazine represents rebelious youth, he is a rebelious male that is known for not really caring what the medias or publics opinions on him are, he represents this by wearing no clothes, in the image, having scruffy hair and showing off his tattoos. His scruffy hair "style" shows his individual personality and that he chooses to look. I think that he tries to represent all artists and celebrities by showing they are all just normal people, and not to worry about their actions inspiring them to be like him.