Q magazine - Liiar analysis

Language-
There is a medium close up image of 'Cheryl Cole' looking into the audience eyes and connecting with the audience. The masthead on the magazine is based at the top of the page, usually on a magazine the masthead would be covered by the top of the subjects head, on this magazine the masthead is based above the image dominating the celebrity. The title is based on the top left corner, there is a large red box with a large 'Q' in white based in the centre, this is eye catching and being on the left hand side means that it will be noticed when stacked on the shelfs in shops, under the title are headlines for the stories in the magazine, these are in the left third so that they are also seen when stacked in the shops.


Ideology-

The Q brand has developed a worldwide reputation as a trusted premium quality voice of musical authority amongst fans, musicians and the music industry alike. The reputation is extended through radio, TV, online. In the early years, the magazine was sub-titled "The modern guide to music and more" as it was able to set itself apart from other music magazines with its higher standards of photography and printing.

Institution- The Bauer Media Group (Bauer Verlagsgruppe) is a large German publishing company based in Hamburg, which operates in 15 countries worldwide. Since the company was founded in 1875, it has been privately-owned and under management by the Bauer family. Q started out as a music magazine published monthly in the United Kingdom. Originally it was to be called Cue (named after the act of cueing a record to play), but the name was changed so that it wouldn't be mistaken for a snooker magazine

Audience- Q's audience is composed of passionate, engaged and open minded music fans driven to continually discover new music - and to use this lust for discovery to influence their friends. The audience is split 75% male to 25% female and is affluent (with 68% ABC1).

Representation-
On the cover of the magazine there is a large medium close up image of 'Cheryl Cole',  a well known pop artist, she is known for her pop/ chart music but is seen on this image as a rocker with dark make up and red lips. In her hand she has a ring on that looks like a dagger, she is touching the dagger with her tongue which shows she is ruthless and rebellious. This shows the the magazine is aimed at a youthful audience.