Q magazine - Liiar analysis

Language-
There is a medium close up image of 'Cheryl Cole' looking into the audience eyes and connecting with the audience. The masthead on the magazine is based at the top of the page, usually on a magazine the masthead would be covered by the top of the subjects head, on this magazine the masthead is based above the image dominating the celebrity. The title is based on the top left corner, there is a large red box with a large 'Q' in white based in the centre, this is eye catching and being on the left hand side means that it will be noticed when stacked on the shelfs in shops, under the title are headlines for the stories in the magazine, these are in the left third so that they are also seen when stacked in the shops.


Ideology-

The Q brand has developed a worldwide reputation as a trusted premium quality voice of musical authority amongst fans, musicians and the music industry alike. The reputation is extended through radio, TV, online. In the early years, the magazine was sub-titled "The modern guide to music and more" as it was able to set itself apart from other music magazines with its higher standards of photography and printing.

Institution- The Bauer Media Group (Bauer Verlagsgruppe) is a large German publishing company based in Hamburg, which operates in 15 countries worldwide. Since the company was founded in 1875, it has been privately-owned and under management by the Bauer family. Q started out as a music magazine published monthly in the United Kingdom. Originally it was to be called Cue (named after the act of cueing a record to play), but the name was changed so that it wouldn't be mistaken for a snooker magazine

Audience- Q's audience is composed of passionate, engaged and open minded music fans driven to continually discover new music - and to use this lust for discovery to influence their friends. The audience is split 75% male to 25% female and is affluent (with 68% ABC1).

Representation-
On the cover of the magazine there is a large medium close up image of 'Cheryl Cole',  a well known pop artist, she is known for her pop/ chart music but is seen on this image as a rocker with dark make up and red lips. In her hand she has a ring on that looks like a dagger, she is touching the dagger with her tongue which shows she is ruthless and rebellious. This shows the the magazine is aimed at a youthful audience.

NME liiar analysis

Language-
On the cover of the magazine there is a large medium close up of well known rock singer, this is located in the towards the right of the magazine cutting a bit of his right shoulder off, this leaves space for the text and title in the left third.
The name of the magazine is located in the top left corner in a large bold red text, this is recognisable as each issue has this on it.
The image of Pete Doherty shows his tattoo on his chest, this shows he is youthful and rebelious. By looking at the audience Pete is able to connect with the audience to draw them in.

Ideology-
The magazine promotes new "indie" music produced by mainly white male guitar bands and solo artists with an almost 70% male audience. The magazine aspires to be one step ahead of the mainstream popular chart music by heavily featuring unknown acts or considered to be commercially successful. The magazine considers itself to be all about music and the instigator of all new trends by always looking out for the next "big thing"
NME doesn't hold a very political stance by featuring acts such as Amy Winehouse and Pete Doherty
 on the covers, the artists are both know for their musical talents but also are known for their rebellious nature and relationships with drugs and self-abuse
By giving free gifts such as vinyl singles the magazine indicates how they like to go against mainstream conventions. Although NME likes to stay away from the mainstream conventions the magazine has become more commercially aware by associating itself with hair styling products and promoted as a brand in the form of the NME awards.

Institution-
 NME is published by IPC media, the head of publishing is Paul Cheal. The publishing industry is a british company

Audience-
The target market for NME is males around the age of 17-30. NME is read mostly by men,  73% of the readers are male, and 27% are female.
The average age of readers is 25.
The magazine is read by 411,000 per issue.

Representation-
Pete Doherty on the cover of the magazine represents rebelious youth, he is a rebelious male that is known for not really caring what the medias or publics opinions on him are, he represents this by wearing no clothes, in the image, having scruffy hair and showing off his tattoos. His scruffy hair "style" shows his individual personality and that he chooses to look. I think that he tries to represent all artists and celebrities by showing they are all just normal people, and not to worry about their actions inspiring them to be like him.

paste- front cover conventions

Language- The medium shot image on the cover shows 'Eminem'. The title is placed across the top of the page below the masthead, going from black to red(from evil to danger). The splash on the page is a square shape and the headlines are not in the conventional places on a magazine cover, although the main headline is placed in the left third the rest of the headlines are places around the image in the middle of the page.

Ideology- The ideology of Vibe magazine is to give people a positive attitude towards R'n'B and rap music. The message that Vibe are trying to give about people involved in R'n'B and rap music is that they  are not all about drugs, crime, gangsters and voilence but are serious about music.

Institution-

Vibe Lifestyle Network is the parent company of VIBE Magazine and VIBE.COM and is the premier destination for the hip-hop generation.

Audience- Vibe Lifestyle network represents over 25 sites and reaches over 19 million unique users per month. The new Vibe is the premier destination for urban music, entertainment, culture and lifestyle for the aspirational 18-34 year old.

Representation- The image of Eminem is a medium close up, he is wearing a vest top showing off him tattoos, this shows that he is rebellious and expressive. The chain he is wearing around his neck is a silver cross showing wealth and that he is religious.

Music magazine brief

The front page, contents and a double page spread of a new music magazine. all of the images and text must be original, produced by you- minimum of four images.

Evaluation

Evaluation of college magazine cover

My magazine cover follows the typical conventions of most popular magazine covers. I used similar layouts such as text and image sizes so that my magazine didn’t look odd when put with other magazines but the bright colours on the magazine stand out from other magazines, catching the audience’s eyes. The masthead is a bright pink colour, this connotates happiness and is also a bold colour that grabs the reader’s attention easily. The image on the cover of the magazine is a medium close up of a pupil at the college, she is holding her college folders showing that she is a pupil and is ready to learn, she is wearing casual clothing rather than wearing a uniform showing that the college is more chilled out. This appeals to the target audience as they learn that moving to the sixth form college means they have more of a ‘chilled out’ education in college. The model is stood in front of the college with a white wall behind her; I like the white background as it doesn’t distract the audience from the main features. The main headline on my magazine cover is about parties and events happening in and around the college. This attracts the audience as they learn that college can hold fun events for them to do. Most of the writing on the cover is pink and black, I think that this is effective as both of the colours stand out together against the background image and makes it easier for the audience to see.

My college magazine represents most of the first years starting college as they are all looking to be able to enjoy their new terms at college. My college tells the readers about ‘fresher’s parties’ organized for the new students to be able to socialise with each other and meet new friends at college. The magazine also mentions studying for the January exams showing that college is not just about fun and socialising with friends, even though the college talks about magazines it shows that there are enjoyable ways to learn and spend all the time revising even though it needs to be done.

The main audience for my magazine is first year students at college as it holds information about studying and events for the first years to be able to enjoy their new college, but I also think that other college students would enjoy reading the magazine as they will also learn about events being held in and around the college for them to attend to.

I tried to attract my audience by using bright vibrant colours by catching the eyes of the audience; I used teasers on the cover of the magazine so that people want to read more inside the magazine, the image on the cover was large and the model is looking into the camera connecting with the audience which make the audience feel they are more drawn in and involved with the magazine.

I have learnt more about using technologies and using construction while I was making this college magazine. The reason for this was because I was able to construct the magazine using photoshop

Contents draft and magazine cover

Screenshots

This is a screen shot of the magazine being created in Photoshop. The title and masthead are both in black text against a grey background, the colours on the magazine so far are all quite neutral.

I have used the "Hue and saturation" tool to add more colour into the girls face as the camera didnt capture any colours in the face. The Headlines on the left third are about parties and fun ways of revising to create college a fun and exciting place to be.

Used image

I am using this image for my college magazine as the girl in the photo is more to the right hand side leaving room for the headings on the left, she is looking into the camera making her able to connect with the audience. The fact that the girl is holding folders shows that she is at college ready to do her work.

Other images

In this image the girl is stood on the right hand side of the picture, this is good as it leaves room on the left for headings. If i were to use this image i would cut the "wyke 6th form college" out to be able to put my own title and would also zoom into the image so that the girl is closer.

In this image the girl is also on the right hand side. She is not looking into the camera and is unable to connect with the audience. There is also too much light coming from the background of the image and the harsh lighting may look bad on the cover of the magazine.

Prezi

Wyke magazine on Prezi

LIIAR- Cosmopolitan

L- Media language- The text, Photographs, graphics.
The text used on the magazine cover is sans serif, this creates a modern look and appeals to younger audiences, the image is of a young recognisable actress with floorless skin and volumed hair.
I- Ideology-  A set of believes.
The magazine promotes independance to the younger female audiences who want to read about fashion and beauty yet still create the iconic"independant strong female".
I- Institution- Who creates the magazine.
The magazine is published by Hearst magazines, the magazine has 63 international editions, it is printed in 32 different languages and is distributed in more than 100 countries.
A- Audience- Who is reading the magazine.
This magazine is read mainly by 18-34 year olds, there are 9,459,000 global readers of this magazine per issue. The magazine is read by married and single women, there are approximately 7,325,000 single women and 6,105,000 married women that read this magazine.
R- Representation- What the image and magazine represents.
The magazine represents women as beautiful "fun fearless females", the image on the front cover is edited so that the women looks totally floorless, "the ideal woman", this attracts female readers and they believe they will learn to achieve this impossible look.

Conventions of a college magazine. LIIAR.

L- Media language = The text, Photographs, graphics
The text used on the college magazine is San serif, this text creates a modern appearance and appeals to younger people.
I- Ideology = A set of believes, e.g- the education is positive.
The magazine would be able to persuade people that learning there would be beneficial, the education, would create the opportunities and promote equality and also show off the beneficial social factors.
I- Institution = The college.
The institution for the college magazine would be the college itself.
A- Audience = Who is reading the magazine.
The audience for the college magazine would be the students of the college, there are 60,000-70,000 readers per issue of this magazine
R- Representation= What the image and magazine represents.
The image on the cover of this magazine represents the fact that there is social equality in the college, the student is dressed in casual wear but is carrying law books showing that he is young and cool yet still intelligent.

Conventions of magazine layout

Conventions of magazine layout.

Masthead Title Place-                               The magazines title, this is usually displayed on the top left corner.
Price-                                                       The cost of the magazine.
Date-                                                        Weekly: usually from saturday to friday. Monthly: a month ahead.
Issue Number-                                          A tally of magazines.
Barcode-                                                  Read electronically and decoded into usable information.
Teaser-                                                    One word/phrase acts as an attention grabber.
Main Feature: Headline-                           A phrase that may summarise the main point of the main feature.
Subtitle-                                                   Smaller headline that may summerise the feature.
Smaller Feature-                                      Features included in the magazine.
Images-                                                   Size: Close up to medium close up. ranges from one main image to
                                                                       x amount featuring one main image and smaller images. Helps
                                                                        make the page look more interesting. It can add
                                                                        understanding of a story and/or entice someone to read the
                                                                        magazine.
Font-                                                      Style and size of type face.
Colour-                                                  Specific/stylistic/thematic types.
Graphics-                                               Graphical shapes to highlight features.
Offers/Adverts Blurb-                            Banner-style shape featuring free products/promotions.
Left Third-                                             Position of the major news story (left hand side).
Cover Lines-                                         Main stories.
Sell lines-                                              Something to help sell the mag (brand identity).
Splash-                                                 Bubble like graphic, looks like a splash of ink.
Flash-                                                   Graphic image
Credit-                                                 Whos done what, e.g. who took the image.
Kicker-                                                Leads into a story.
Teller-                                                  Explains the kicker.
Skyline-                                               Top headline, above masthead, e.g. "free stuff and extra features".
Graphology-                                        "art of graphics", colour schemes, font, design.
Anchorage-                                         Explains photograph on the cover.
Screamers-                                         "Exclamation marks", (shouts headline).
Vocabulary-                                        Explains good cover magazine.
Images-                                              Medium close up. looking at camera, colours match theme.

Preliminary excercise

I have been asked to produce a front cover for a college magazine using Photoshop. The magazine cover must feature a medium close up of a student and some appropriatlely laid-out out text and masthead. I must also create a mock-up of the layout for the contents page to be able to demonstrate my ability of using Photoshop.